COWBOY TOFU
AMERICA’S FAVORITE
FICTIONAL
TOFU BRAND.
We made that up. The tofu brand too.
But we’re working on the second part.
Can we turn a tofu block in a cowboy hat into a real tofu brand—and get it onto a grocery shelf in Texas?
That’s the whole experiment.
We’re making the costume, making the videos, and building this thing in public.
The character is real. The merch is real.
The Cowboy Tofu food product doesn’t exist yet.
THE MISSION
GET COWBOY TOFU
INTO A STORE IN TEXAS.
No guaranteed launch date. Just a grassroots attempt and an increasingly unreasonable commitment to tofu.
Follow along with USA TOFU on Instagram.
THE FOUR-PIECE CAPSULE
Wear the brand
before the tofu exists.
The official merchandise of our attempt to get Cowboy Tofu onto a grocery shelf in Texas.
Cowboy Tofu Tee
The cowboy, front and center.
Cowboy Tofu Crewneck
Same cowboy. A little warmer.
Cowboy Tofu Hoodie
The cowboy in Sport Grey.
Cowboy Tofu Hat
A hat with a hat on it.
Merchandise sold through the USA TOFU store. Food is not for sale or preorder.