Good company, from breakfast to dinner. Products in development.
Cowboy TofuAN AMERICAN SOYBEAN CO. BRAND

GOOD TOFU. GOOD COMPANY.

Big hat.
Easy dinner.

Thin-cut tofu.
A little Western. A lot less fuss.

For the taco night. The lunch sandwich. The “what’s for dinner?” We’re giving a very good bean a place at your table.

Meet Cowboy Tofu

In development. Not yet for sale.

A FIRM BELIEVER IN DINNER.
Cowboy Tofu packaging concept with the smiling tofu cowboy, thin tofu slices and a plate of golden air-fried tofu
Packaging & serving concept · Product in development
BIG HAT.FIRM TOFU.DINNER PLANS.

MEET YOUR NEXT DINNER REGULAR

A good bean.
A new cut.

We’re developing firm tofu in thin slices, made with the air fryer in mind. The goal: a satisfying bite, golden edges and a short path from fridge to plate.

01SEASON IT YOUR WAY

Original

Plain, firm tofu. Your favorite seasoning. A little room to make dinner your own.

Pat dry. Season. Air fry.

Plain, pre-pressed product direction
02LET US HANDLE THE FLAVOR

Smoky BBQ

A savory, smoky direction for the days when dinner could use one less decision.

Open. Air fry. Dig in.

Seasoned product direction

We’re comparing these two directions before choosing the first batch. Final cuts, ingredients, cooking instructions, pack sizes and prices will follow product testing. Tofu is soy.

THE RECIPE BELONGS ON THE PACK

Less figuring.
More eating.

Good instructions should fit beside the food. We’re working toward pre-pressed, thin-cut tofu with a simple three-step guide printed right on the package.

Pat dry.

For the plain version, a quick pat. Our goal is to handle the pressing before it reaches your kitchen.

Season.

Add a little oil and your favorite seasoning. Or choose the seasoned direction and let us do that part.

Air fry.

Give each slice a little space. We’ll put the tested temperature, timing and turning instructions right on the pack.

This is the method we’re developing. Final cooking directions will be tested on the finished product before launch.

GOOD COMPANY IN THE FRIDGE

Make room
for breakfast.

Same cowboy. A couple of new ways to start the day. We’re exploring soymilk and soy yogurt alongside our thin-cut tofu.

Cowboy Tofu Original Soymilk carton concept with the approved Western wordmark and cowboy mascot, beside a glass of soymilk
Packaging & serving concept · Product in development

THE EVERYDAY POUR

Soymilk

Original to start the conversation. Chocolate, strawberry and horchata on our minds.

Explore soymilk
Cowboy Tofu Plain Soy Yogurt tub concept with a gold lid and cowboy mascot, beside a bowl of yogurt with fruit and granola
Packaging & serving concept · Product in development

THE SPOONABLE ONE

Soy yogurt

Cultured soymilk, a creamy spoonful and a place beside the granola.

Explore soy yogurt

These are products we’re developing, not a launch lineup or available stock.

A LITTLE WESTERN WELCOME

Come hungry.
Pull up a chair.

Cowboy Tofu comes from American Soybean Co., the same people behind USA TOFU and Cowboy Soy. We have an unusually enthusiastic relationship with the soybean.

This is our fridge chapter. Tofu for dinner, with soymilk and soy yogurt in the works for breakfast. A familiar flavor and a friendly face belong at any table.

Meet American Soybean Co.
The smiling tofu cowboy in a navy star hat and boots, giving a thumbs-up

YOUR FRIEND IN THE FRIDGE.

SAME BEAN. GOOD COMPANY.

One for the trail.
One for the table.

Cowboy Soy hat and wordmark

THE SNACK CHAPTER

Cowboy Soy

Dry-roasted edamame for the road trip, the desk drawer and the long way home.

Meet Cowboy Soy
Cowboy Tofu mascot

THE FRIDGE CHAPTER

Cowboy Tofu

Thin-cut tofu, soymilk and soy yogurt in development. A little Western confidence, from breakfast to dinner.

Meet the fridge family

A FEW THINGS TO KNOW

Straight talk.
Good tofu.

Can I buy Cowboy Tofu yet?

Not yet. We’re developing the product and comparing plain and seasoned options. We’ll share the final lineup and where to find it when it’s ready.

Will it be ready in five minutes?

We’re aiming for very little hands-on prep. We haven’t confirmed a cooking time yet. The finished pack will clearly separate preparation and cooking time, with tested instructions for the actual product.

Will I need to press or slice it?

Our goal is to supply the tofu already pressed and thin-cut. We’re working through that with potential production partners before making a final promise.

What about ingredients and allergens?

Tofu contains soy. Seasonings may add other allergens. Complete ingredients, allergens and nutrition will be published when the recipe is finalized.

Is this the same as Cowboy Soy?

They’re sister brands. Cowboy Soy is our dry-roasted edamame snack. Cowboy Tofu is our refrigerated food family: thin-cut tofu, with soymilk and soy yogurt in development. Both come from American Soybean Co.

THERE’S A PLACE FOR YOU HERE

Well, howdy.

Curious about the first batch? Have a grocery shelf that could use a friendly new face? We’d like to hear from you.

Email Cowboy Tofu

hello@usatofu.com · Opens your email app

Make great tofu, soymilk or cultured soy?Let’s talk about the first batch.